Visiting the Royal FloraHolland flower auction in Aalsmeer? Here’s what you need to know

Royal FloraHolland in Aalsmeer is the world's largest flower auction. It's an icon of global trade in floral beauty. This vast and colorful marketplace is pivotal to the global floral industry, orchestrating the distribution of millions of flowers and plants daily to various parts of the world. Planning on visiting the Aalsmeer Flower Auction? Here's all you need to know!

Get ready for an early start

Royal FloraHolland in Aalsmeer is open to visitors and offers a unique glimpse into the bustling world of the largest flower auction. The auction operates early in the morning, from Monday to Friday, with public visiting hours from 7:00 AM to 11:00 AM, except on Thursdays when the auction ends at 9:00 AM. It’s advisable to arrive early to experience the full spectacle of the auction process.

The entrance fee for adults is €11.50, and for children up to 11 years old, it’s €9. Tickets are available for purchase upon arrival at the visitor’s center, which is conveniently located next to the main entrance​. You can also book your tickets online.

Guided tours

For those interested in a more detailed exploration, guided tours are available starting at 7:00 AM. These tours cost €145 plus entrance fees and can accommodate up to 25 people. The tours are offered in multiple languages, providing an in-depth understanding of the auction, its history, and the details of the floral trade​​.

The auction is accessible for wheelchair users, ensuring that everyone can enjoy the visit without hassle. Detailed accessibility information and assistance can be obtained directly from the auction center​.


Getting to Royal FloraHolland from Amsterdam

Traveling to Royal FloraHolland from Amsterdam is straightforward, with multiple public transportation options available. For those preferring public transit, Bus 357 directly connects Amsterdam to Aalsmeer, stopping right in front of the Royal FloraHolland main entrance. The journey typically takes about 45 minutes.

For those driving, the auction is easily accessible by car. Take exit 3 from the A4 highway (Amsterdam to Den Haag) and follow the signs for “FloraHolland / Bloemenveiling”. Free parking is available on the parking roof at P23, marked in the white zone. From there, elevators and signs guide visitors to the auction entrance.

Extend your flower experience

Make the most out of your visit to the Royal FloraHolland flower auction in Aalsmeer by exploring additional delightful activities in this renowned flower capital. Pairing your auction visit with stops at the Historical Garden, a leisurely boat trip on the Westeinderplassen, and the Flower Art Museum offers a comprehensive view of Aalsmeer’s rich floral heritage.